YouTube Adds Website Visits Goal for Promotions

YouTube’s added another way to drive traffic to your site via paid promotions, with a new “Website Visits” goal that’s been added to its direct campaign options available within YouTube Studio.

As you can see in this example, now, channel managers who run simple promotions via YouTube Studio can focus on “Website Visits” as their target goal. These are in addition to the more advanced ad options available within Google Ads.

As per YouTube:

“It’s easier than ever to find your ideal audience and turn video views into site visitors. Right from YouTube, use promotions to meet your growth goals. Provide a few quick inputs like country and language targeting and you can get your ad up and running. Over time, you can start getting results and track the site visits that you’re generating on the Promotions tab in YouTube Studio.”

As Google notes, that’ll provide a more direct way to increase traffic to your owned site, where you can both better measure response, and utilize additional promotional and connection opportunities.

YouTube says that channels will be able to utilize this new goal in ads shown on Shorts, in the main feed, and via skippable in-stream ads. 

“These videos will be labeled as “Sponsored.” Just to be clear: promotions are in addition to your channel’s organic reach and discovery on YouTube, and any subscribers and watch time gained from ads won’t count toward YouTube Partner Program eligibility.”  

Google further notes that brands and creators should utilize Google Ads for more advanced video ad campaigns. But for smaller-scale promotions, that drive traffic from YouTube, this could be a handy option to have in your toolkit.

Another consideration for your video marketing approach.