Someone Makes Move To Lock Up Rights To ‘Very Demure Very Mindful’ Trend

The trendy phrase started earlier this month with a TikTok post from a Chicago-based content creator who goes by the handle Jools LeBron.

Unclear if Jools is behind the trademark — their government name is not known — but as we previously noted, the person filing lists a Washington state address … and uses a phone number with a Nevada area code … while Jools is apparently based in the Windy City.

Whoever it is behind the trademark app, they want to use it for advertising, marketing and promotional services … according to the docs.