Google Announces Updates to Display Network Campaigns

Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach.

First off, Google’s adding more ad inventory across a range of platforms and categories, including news, sports, social and gaming.

As per Google:

“Over the next few weeks, you’ll see a new selection of third-party Connected TV (CTV) inventory across key categories, including TelevisaUnivision, MLB, and FOX News. With this wider breadth of networks and channels, you can ensure your brand shows up across your audience’s favorite media.”

CTV is becoming more and more prevalent, which provides more opportunity for TV ad-like reach through digital offerings. And with more targeting options, that could enable more effective ad buys in these categories.

Google’s also adding Google Display inventory to Demand Gen campaigns, providing another option for ad reach:

“Demand Gen previously only had access to a video-eligible subset of the Google Display Network via Google Video Partners (“GVP”). If you’ve previously opted into GVP and have image assets uploaded to your existing Demand Gen campaigns, your image ads will start serving on the Google Display Network as part of this transition. In testing, on average, advertisers who added Google Display Network to their Demand Gen campaigns saw a 16% lift in conversions.”

Google’s also added collaborative creative galleries for your ads, so you can collectively develop your assets.

It’s also rolling out new creative templates for Display ads:

Finally, Google says that it’s also launching new improvements to further elevate the quality of ad placements, and improve the quality of ads displayed across its network.

Google Display Ads are a valuable consideration, and these new options could help you to maximize your ad spend, and drive more engagement across the web.

You can read more about adding Google Display Network to your Demand Gen campaigns, here.