Babaà Giveaway (and Discount Code)

Our favorite time of the year is here: the annual babaà giveaway! For a decade, we’ve been fans of the Madrid-based knitwear line. Their beautiful sweaters are meant to be worn and loved for generations. Today we’re excited to share our favorite new styles…

The babaà team built the brand around their core values of sustainability, and every one of their piece is crafted in Spain with 100% natural materials and spun by local artisans. The results are gorgeous, timeless sweaters that become even softer over time — like this comfy classic I’ve worn a gazillion times.

Their new spring colors and silhouettes just arrived, including this pretty pink and an oversized polo. Aren’t they gorgeous and cozy? I’m also into the twisted straps on this knitted vest.

Also love this crewneck cardigan. As my friend Gisela says, you can recognize a babaà sweater from a mile away; there’s just something so special about them.

Finally, our family loves their children’s clothes, too. Anton and Toby lived in babaà sweaters when they were toddlers (for example, this is a treasured photo), and I love the idea of their passing the little sweaters down to their own kids one day.

Today, babaà is offering one lucky reader an item of their choice. For a chance to win, please visit babaà’s online shop, and leave a comment below telling us your favorite piece. The winner will be chosen tomorrow at random. Good luck!

Great news for all readers: Get 20% off the entire babaà site using code COJBABAAFRIENDS20, good through March 31st. (This thin sweater has been a staple of my wardrobe for a decade, and I want to wear this vibrant cardigan all spring.)

(This post is sponsored by babaà, a brand who we have worn and loved for years. Thank you for supporting the brands that support Cup of Jo.)